Les formes alternatives de communication en marketing

Burzynski M.H. Bayer D.J. (1977), The effect of positive and negative prior information on motion picture appreciation, The Journal of Social Psychology, 101, 2, 215–218.

Dellarocas C. Awad N. Zhang X. (2004), Exploring the value of online reviews to organizations: Implications for revenue forecasting and planning, Actes de la 24e Conférence internationale “Information Systems”, Washington D.C.

Dellarocas C. Narayan R. (2006), A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth, Statistical Science, 21, 2, 277–285.

Dwyer P. (2007), Measuring the value of electronic word of mouth and its impact in consumer communities, Journal of Interactive Marketing, 21, 2, 63–79.

Grant I. O'Donohoe S. (2007), Why young consumers are not open to mobile marketing communication, International Journal of Advertising, 26, 2, 223–246.

Liu Y. (2006), Word of mouth for movies: Its dynamics and impact on box office revenue, Journal of Marketing, 70, 3, 74–89.

Muk A. (2007), Consumers' intentions to opt in to SMS advertising. A cross-national study of young Americans and Koreans, International Journal of Advertising, 26, 2, 177–198.

Pfau M. Haigh M.M. Sims J. Wigley S. (2007), The influence of corporate front-group stealth campaigns, Communication Research, 34, 1, 73–99.

Van Dolen W.M. Dabholkar P.A. de Ruyter K. (2007), Satisfaction with online commercial group chat: The influence of perceived technology attributes, chat group characteristics, and advisor communication style, Journal of Retailing, 83, 3, 339–358.

Ying Y. Feinberg F. Wedel M. (2006), Leveraging missing ratings to improve online recommendation systems, Journal of Marketing Research, 43, 3, 355–365.

Burzynski M.H. Bayer D.J. (1977), The effect of positive and negative prior information on motion picture appreciation, The Journal of Social Psychology, 101, 2, 215–218.

Dellarocas C. Awad N. Zhang X. (2004), Exploring the value of online reviews to organizations: implications for revenue forecasting and planning, Conference Proceedings of the 24^th International Conference on Information Systems, Washington D.C.

Dellarocas C. Narayan R. (2006), A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth, Statistical Science, 21, 2, 277–285.

Dwyer P. (2007), Measuring the value of electronic word of mouth and its impact in consumer communities, Journal of Interactive Marketing, 21, 2, 63–79.

Grant I. O'Donohoe S. (2007), Why young consumers are not open to mobile marketing communication, International Journal of Advertising, 26, 2, 223–246.

Liu Y. (2006), Word of mouth for movies: Its dynamics and impact on box office revenue, Journal of Marketing, 70, 3, 74–89.

Muk A. (2007), Consumers' intentions to opt in to SMS advertising. A cross-national study of young Americans and Koreans, International Journal of Advertising, 26, 2, 177–198.

Pfau M. Haigh M.M. Sims J. Wigley S. (2007), The influence of corporate front-group stealth campaigns, Communication Research, 34, 1, 73–99.

Van Dolen W.M. Dabholkar P.A. de Ruyter K. (2007), Satisfaction with online commercial group chat: The influence of perceived technology attributes, chat group characteristics, and advisor communication style, Journal of Retailing, 83, 3, 339–358.

Ying Y. Feinberg F. Wedel M. (2006), Leveraging missing ratings to improve online recommendation systems, Journal of Marketing Research, 43, 3, 355–365.