Dans le domaine de la psychologie, les notions de personnalité et de tempérament ont pendant longtemps été abordées séparément. Les applications de ces théories en marketing portaient essentiellement sur l'impact de la personnalité, considérant le tempérament comme une composante de la personnalité ou le négligeant totalement. Pourtant, l'essor de la *** théorie régulatrice du tempérament *** proposée par Strelau, chercheur polonais en psychologie, montre que le tempérament peut avoir un rôle en matière de comportement indépendamment de la personnalité. C'est pourquoi cet article tente de synthétiser l'évolution des théories du tempérament et explore les applications en marketing de la théorie régulatrice du tempérament, notamment pour le domaine du comportement du consommateur.
AllportG.W. (1961), Pattern and growth in personality, New-York, Holt.
2.
BawaK.SchoemakerR. (1987), The coupon-prone consumer: some findings based on purchase behavior across product classes, Journal of Marketing, 51, 4, 66–78.
3.
BeattyS.E.FerrellM.E. (1998), Impulse buying modeling its precursors, Journal of Retailing, 74, 2, 161–167.
4.
BussA.H.PlominR. (1984), Temperament: early developing personality traits, Hillsdale, NJ, Erlbaum.
5.
CarverScheier (1988), Inheritance, evolution, and personality, Perspectives on personality, 2nd édition, New York, Allyn et Bacon, 136–165.
6.
Clapier-ValladonS. (1997), Les théories de la personnalité, 3e édition, Paris, Que sais-je ?, Presses Universitaires de France.
7.
CostaP.T.J.R.McGraeR.R. (1992b), Four ways five factors are basic, Personality and Individual Differences, 13, 6, 653–665.
8.
EndlerN.S.ParkerJ.D.A. (1992), Interactionism revisited: reflections on the continuing crisis in the personality area, European Journal of Personality, 6, 3, 177–198.
9.
EvrardY.PrasB.RouxE. (1997), Market: études et recherches en marketing, 2e édition, Paris, Nathan.
10.
EysenckH.J. (1970), The structure of human personality, Londres, Methuen.
11.
EysenckH.J. (1986), Models and paradigms in personality research, Personality psychology in Europe: current trends and controversies, éds AngleitnerA.FurnhamA.Van HeckG., Lisse, Swets et Zeitlinger, 2, 213–223.
12.
FlemingR.BaumA.SingerJ.E. (1984), Toward an interactive approach to the study of stress, Journal of Personality and Social Psychology, 46, 4, 939–949.
13.
FreudS. (1905), Trois essais sur la théorie de la sexualité, trad. ReverchonB., Paris, Gallimard, 1949.
14.
GoldsmithH.H. (1987), Roundtable: what is temperament? Four approaches, Child Development, Society for Research in Child Development, 58, 505–529.
15.
Johnson-BrownJ.ReingenP.H. (1987), Social ties and word-of-mouth referral behavior, Journal of Consumer Research, 14, 3, 350–362.
16.
KassarjianH.H. (1971), Personality and consumer behavior. A review, Journal of Marketing Research, 8, 409–418.
17.
KassarjianH.H.SheffetM.J. (1975), Personality and consumer behavior. One more time, Actes de l'AMA, 37, 197–201.
18.
LaurentG.KapfererJ.N. (1992), La sensibilité aux marques, Paris, Editions d'organisation.
19.
MaslowA.H. (1964), Motivation and personality, New-York, McGraw-Hill.
20.
MatthewsG.DearyI.J. (1998), Elaborations of trait research, Personality traits, Cambridge, Cambridge University Press, 38–70.
21.
MendoliaM. (1999), Repressors' appraisals of emotional stimuli in threatening and nonthreatening positive emotional contexts, Journal of Research in Personality, 33, 1, 1–26.
22.
MidgleyD.F.DowlingG.R. (1978), Innovativeness: the concept and its measurement, Journal of Consumer Research, 4, 4, 229–242.
23.
MorgenzsternA. (1984), Travaux et recherches sur la fréquentation et l'efficacité publicitaire des médias, Université de Lille, Thèse de doctorat en sciences de gestion.
PlominR.StelauJ. (1992), A tale of two theories of temperament, Modern personality psychology, critical reviews and new directions, éds CarpraraG.V.Van HeckG.L., 325–352.
26.
RayM.L.WilkieW.L. (1970), Fear: the potential of an appeal neglected by marketing, Journal of Marketing, 34, 1, 54–62.
27.
RobinsonD.L. (1996), Brain, mind, and behavior: a new perspective on human nature, Londres, Praeger, 7–25.
28.
RodgersR.W. (1983), Cognitive and physiological processes in fear appeals and attitude change: a revised theory of protection motivation, Social psychophysiology, éds CacioppoJ.PettyR., New York, Guilford Press, 153–176.
29.
RothbartM.K.EvansD.E.AadiS.A. (2000), Temperament and personality: origins and outcomes, Journal of Personality and Social Psychology, 78, 1, 122–135.
StrelauJ. (1987), The concept of temperament in personality research, European Journal of Personality, 1, 2, 107–117.
32.
StrelauJ. (1989a), The regulative theory of temperament as a result of East-West influences, KohnstammG.A.BatesJ.A.RothbartM.K., Temperament in childhood, Chichester, Wiley, 35–48.
33.
StrelauJ.AngleitnerA. (1991), Explorations in temperament, international perspectives on theory and measurement, Londres, Plenum Press.
34.
StrelauJ.ZawadzkiB. (1993), The formal characteristics of behaviour-temperament inventory (FCB-TI): theoretical assumptions and scale construction, European Journal of Personality, 7, 5, 313–316.
35.
StrelauJ.ZawadzkiB. (1995), The formal characteristics of behaviour-temperament inventory (FCBB-TI): validity studies, European Journal of Personality, 9, 3, 207–229.
36.
TrinquecosteJ.F. (1996), Fidéliser le consommateur: un objectif marketing prioritaire, Décision Marketing, 7, 1, 17–23.
37.
ZaichkowskyJ.L. (1985), Measuring the involvement construct, Journal of Consumer Research, 12, 3, 341–352.
