Une échelle de mesure de l'appartenance aux cercles sociaux : Analyse factorielle confirmatoire multiniveaux

Abstract

Le problème de la mesure des effets de niveaux n'est pas aujourd'hui pris en compte en marketing. L'application à la position du consommateur dans ses cercles sociaux (cohésion et centralité) permet de valider l'apport de la méthodologie ASC multiniveaux de Muthén dans le cas de données hiérarchiques.

Keywords

groupe de référence cercles sociaux réseaux centralité cohésion échelle multiniveaux

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