Sage Journals: Discover world-class research

Abstract

Le problème de la mesure des effets de niveaux n'est pas aujourd'hui pris en compte en marketing. L'application à la position du consommateur dans ses cercles sociaux (cohésion et centralité) permet de valider l'apport de la méthodologie ASC multiniveaux de Muthén dans le cas de données hiérarchiques.

Keywords

groupe de référence cercles sociaux réseaux centralité cohésion échelle multiniveaux

Get full access to this article

View all access options for this article.

References

Arbuckle

J.L.

(1997), AMOS Users’ Guide. Version 3.6., Chicago: SmallWater Corporation.

Baltagi

B.H.

(1995), Econometric Analysis of Panel Data, Wiley.

Battese

G.E.

Harter

R.M.

Fuller

W.A.

(1988), An Error-Components Model for Prediction of County Crop Areas Using Survey Satellite Data, Journal of the American Statistical Association, 83, 23–36.

Bearden

W.O.

Etzel

M.J.

(1982), Reference Group Influence on Product and Purchase Decision, Journal of Consumer Research, 9, 2, 183–194.

Béliveau

(1972), L'influence des groupes sur le comportement du consommateur, 229–242, dans Cracco

E.F.

Rostenne

, Le Marketing, Éditions Commerce, Centre éducatif et culturel, Inc, Montréal.

Berge

(1987), Hypergraphes. Combinatoires ensembles finis. Bordas, Paris.

Bollen

K.A.

Hoyle

R.H.

(1990), Perceived Cohesion: A Conceptual and Empirical Examination, Social Forces, 69, 2, 479–504.

Bouglé

(1897), Qu'est ce que la sociologie, Revue de Paris, dans Degenne A. et Forsé M. (1994), Les réseaux sociaux, Armand Colin.

Bressoux

Coustère

Leroy-Audouin

(1997), Les modèles multiniveaux dans l'analyse écologique : Le cas de la recherche en éducation, Revue française de Sociologie, 38, 1, 67–96.

10.

Brown

Reingen

P.H.

(1987), Social Ties and Word of Mouth Referral Behavior, Journal of Consumer Research, 14, 3, 350–362.

11.

Bryk

A.S.

Rudenbush

S.W.

(1992), Hierarchical Linear Models, Newbury Park, Sage.

12.

Burnkrant

R.E.

Cousineau

(1975), Informational and Normative Social Influence in Buyer Behavior, Journal of Consumer Research, 2, 3, 206–215.

13.

Burstein

(1980), The Analysis of Multilevel Data in Educational Research and Evaluation, Review of Research in Education, 8, 158–223.

14.

Burt

R.S.

(1982), Toward a Structural Theory of Action. Network Models of Social Structure, Perception & Action, Academic press.

15.

Burt

R.S.

(1992), Structural Holes. The Social Structure of Competition, Harvard University Press, Cambridge, Massachusetts, et London.

16.

Burt

R.S.

(1994), General Social Survey Network Items, Connections, 8, 119–122.

17.

Campbell

K.E.

Barrett

L.A.

(1991), Name Generators on Surveys of Personal Networks, Social Networks, 13, 203–221.

18.

Castoriadis

(1975), L'institution imaginaire de la société, Paris, Seuil.

19.

Chin

W.W.

Salisbury

W.D.

Gopal

(1996), Perceived Cohesion in Groups: A Confirmatory Factor Analysis of the Dimensions of Belonging an Morale (papier de référence).

20.

Cocanongher

A.B.

Bruce

G.D.

, Socially Distant Reference Groups and Consumer Aspirations, Journal of Marketing Research, 8, 379–381.

21.

Croutsche

J.J.

(1997), Pratique de l'analyse de données en marketing et gestion, Éditions ESKA, Collection Marketing, Paris.

22.

Degenne

Forsé

(1994), Les réseaux sociaux, Armand Colin, Collection U, Paris.

23.

Degenne

(1981), Une méthodologie douce en sociologie, L'Année sociologique, 31.

24.

Degenne

(1986), Un langage pour l'étude des réseaux sociaux, dans L'esprit des lieux, Programme observation du changement social, Éditions du CNRS, Paris, 291–312.

25.

Dussart

(1983), Comportement du consommateur et stratégie de marketing, Mac Graw Hill.

26.

Évrard

Pras

Roux

(1997), Market. Études et recherches en marketing, 2e édition, Nathan.

27.

Feick

L.F.

Price

L.L.

(1987), The Market Maven: A Diffuser of Market Place Information, Journal of Marketing, 51, 1, 83–97.

28.

Ferrand

(1997), La structure des systèmes de relations, L'Année Sociologique, 47, 1, 37–54.

29.

Fornell

Larcker

D.F.

(1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Errors, Journal of Marketing Research, 18, 1, 39–50.

30.

Freeman

L.C.

(1991), Borgatti S.P. et White D.R., Centrality in Valued Graphs: A Measure of Betweenness Based on Network Flow, Social Network, 13, 141–154.

31.

Friedkin

N.E.

(1993), Structural Bases of Interpersonal Influence in Groups: A Longitudinal Case Study, American Sociological Review, 58, 861–872.

32.

Giddens

(1987), La constitution de la société, Sociologies, PUF.

33.

Goldstein

(1995), Multilevel Statistical Models, New-York: John Wiley & Sons, 2e édition.

34.

Goldstein

(1994), Multilevel Cross-Classified Models, Sociological Methods and Research, 22, 3, 364–375.

35.

Granovetter

(1985), Economic Action and Social Structure: The Problem of Embeddedness, American Journal of Sociology, 91, 3, 481–510.

36.

Gustafsson

J.E.

Stahl

P.A.

(1997), Streams. User's Guide. Version 1.7 for Windows, Göteborg University, Mölndal, Sweden: Multivariate Ware.

37.

Hox

J.J.

(1996), Multilevel Modeling : When and Why, dans Matyas

Sevestre

, The Econometrics of Panel Data: A Handbook of the Theory with Applications, Kluwer Academic Publishers.

38.

Hox

J.J.

(1994), Hierarchical Regression Models for Interviewer and Respondent Effects, Sociological Method and Research, 22, 3, 300–318.

39.

Hyman

H.H.

(1942), The Psychology of Status, Archives of Psychology, 269, 94–102.

40.

Bearden

W.O.

Etzel

M.J.

(1982), Reference Group Influence on Product and Purchase Decision, Journal of Consumer Research, 9, 2, 183–194.

41.

Iacobucci

(1996), Networks in Marketing, Sage Publications.

42.

Ibarra

Andrews

S.B.

(1993), Power, Social Influence, and Sense Making: Effects of Network Centrality and Proximity on Employee Perception, Administrative Science Quarterly, 38, 2, 277–303.

43.

Kreft

I.G.G.

De Leeuw

Van Der Leeden

(1994), Review of Five Multilevel Analysis Programs: BMDP-5V, GENMOD, HLM, ML3, VARCL, The American Statistician, 48, 4, 324–335.

44.

Kumar

Dillon

W.R.

(1990), On the Use of Confirmatory Measurement Models in the Analysis of Multiple-Informant Reports, Journal of Marketing Research, 27, 1, 102–111.

45.

Marsden

P.V.

(1990), Network Data and Measurement, Annual Review of Sociology, 16, 435–463.

46.

Marsden

P.V.

Friedkin

N.E.

(1993), Network Studies of Social Influence, Sociological Methods & Research, 22, 1, 127–151.

47.

McDonald

R.P.

(1994), The Bilevel Reticular Action Model for Path Analysis with Latent Variables, Sociological Methods and Research, 22, 3, 399–413.

48.

Morris

(1993), Epidemiology and Social Networks : Modelling Structured Diffusion, Sociological Method and Research, 22, 1, 99–126.

49.

Moschis

G.P.

(1976), Social Comparison and Informal Group Influence, Journal of Marketing Research, 13, 3, 237–244.

50.

Muthén

B.O.

(1989), Latent Variable Modelling in Heterogeneous Population, Psychometrika, 54, 4, 557–585.

51.

Muthén

B.O.

Longford

N.T.

(1992), Factor Analysis for Clustered Observations, Psychometrika, 57, 4, 581–597.

52.

Muthén

B.O.

, (1994), Multilevel Covariance Structure Analysis, Sociological Methods & Research, 22, 375–398.

53.

Park

C.W.

Lessig

V.P.

(1977), Students and Housewives: Differences in Susceptibility to Reference Group Influence, Journal of Consumer Research, 4, 2.

54.

Parlebas

(1992), Sociométrie, réseaux et communication, PUF, Paris.

55.

Pattison

(1993), Algebraic Models for Social Networks, dans Structural Analysis in the Social Sciences, 8, Granovetter

(éditeur), Cambridge University Press.

56.

Pindyck

R.S.

Rubinfeld

D.L.

(1991), Econometric Models & Economic Forecasts, Mc Graw-Hill International editions, 3e édition.

57.

Raj

Baltagi

B.H.

(1992), Panel Data Analysis, Heidelberg: Physica Verlag.

58.

Reingen

P.H.

Foster

B.L.

Brown

J.J.

Seidman

(1984), Brand Congruence in Interpersonal Relations: A Social Network Analysis, Journal of Consumer Research, 11, 3, 771–783.

59.

Robinson

W.S.

(1950), Ecological Correlation and the Behaviour of Individuals, American Sociological Review, 15, 351–357.

60.

Sempé

(1998), L'influence du réseau social sur le comportement du consommateur. Application au cas de la fidélité bancaire,. Thèse soutenue à l'Université de Pau sous la direction du Professeur Baux.

61.

Sempé

(1999), Social Circle and Reference Group, Congrès Mondial du Marketing, Université de Malte.

62.

Simmel

(1917), Sociologie et épistémologie, PUF, Traduction de Gasparini L (1991), 2ème édition.

63.

Stafford

J.E.

(1966), Effects of Group Influence on Consumer Brand Preferences, Journal of Marketing Research, 3, 1, 68–75.

64.

Venkatesan

(1966), Experimental Study of Consumer Behavior Conformity and Independence, Journal of Marketing Research, 3, 4, 384–387.

65.

Ward

C.J.

Reingen

P.H.

(1990), Sociocognitive Analysis of Group Decision Making among Consumers, Journal of Consumer Research, 17, 3, 245–262.

66.

Wassermann

Faust

(1994), Social Network Analysis. Methods and Applications, dans Structural Analysis in the Social Sciences, 8, Granovetter

(éditeur), Cambridge University Press.

67.

Witt

R.E.

Bruce

G.D.

(1972), Group Influence and Brand Choice Congruence, Journal of Marketing Research, 9, 4, 440–443.

68.

Woodhouse

(1996), Multilevel Modeling Application. A Guide for Users of Mln, Multilevel Models Project, Institute of Education, University of London.

Une échelle de mesure de l'appartenance aux cercles sociaux : Analyse factorielle confirmatoire multiniveaux

Abstract

Keywords

Get full access to this article

References