Marketing and Public Policy Implications of Dobbs v. Jackson Women's Health Organization

Abstract

In June 2022, the U.S. Supreme Court ruled that the U.S. Constitution does not grant a right to abortion and that the legality of abortion should be determined by the states (Dobbs v. Jackson Women's Health Organization). The Dobbs ruling impacts female reproductive health care during the estimated 39 years that females can become pregnant. It also affects health care providers and the organizations in which they work, health insurers, pharmaceutical firms, social media platforms, and employers. Important marketing and policy concerns, including privacy, cross-border commerce, consumer vulnerability, and marketplace information flow, will require study as stakeholders respond to this environmental change. The authors develop a framework for the “typical” female reproductive health care journey to identify some of the most important areas of research for marketing and public policy academics and policy makers.