Abstract
Recent evidence suggests that culture is a dynamic construct activated in response to cues encountered in a given situation. Research on acculturation indicates that this is a complex construct that might be domain specific. Two studies were undertaken to investigate the effect of two ways of priming culture on acculturation and enculturation scores in a Hispanic population. In study 1 (N = 59) culture was primed by exposing participants to cultural icons and symbols representative of Mexican and American Culture. In study 2 (N = 145) culture was primed by randomly assigning participants to answer questionnaires in English or Spanish. Results suggest that affiliation with host and/or heritage cultures is a malleable construct. Implications for acculturation measurement are discussed.
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