Open-source media project: Community attitudes after 5-year organizational evolution

Abstract

The Kiowa County Media Center was set up as a community media that would focus solely on citizen-produced news content. But challenges such as technophobia, citizen’s lack of time to contribute content, and an aging population meant the media center had to reinvent itself and evolve beyond its citizen-journalism mission if it hoped to survive. Four main findings from this study offer key lessons for other community media facing challenges.

Keywords

community media organizational learning alternative media survey research open-source media

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