While there has been extensive examination of the property rights movement, there is little research into the way we talk (and fight) about property rights and community planning in the public sphere. Using a content analysis approach, this study analyzes language and argumentation about land use planning in the state of Oregon as contained in arguments over ballot measures published in the state’s voters’ pamphlets. The debate is bifurcated: initially a fight over the locus of control, recent contestation has been over the impacts of the system. A variety of themes were deployed in arguments over time; “fairness” appears only in 2000. Using insights from cognitive linguistics, the article argues that planners need to develop a nontechnocratic language that expresses the values central to planning.
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