The sociology of social movements has often drawn a fine line between individualistic “lifestyle movements” and more politically oriented collective action. Yet, this distinction belies the fact that seemingly individualistic movements can generate cognitive maps and associational ties necessary for wider mobilization. Drawing on a qualitative study of the Indian men’s feminist movement Men’s Action to Stop Violence against Women (MASVAW), we examine how an ostensibly individualistically oriented lifestyle movement can create the potential for collective action through forging social networks of like-minded individuals who can draw on local knowledge of specific situations to quickly mobilize their peers. Through this, we contribute to the literature on social movement networks by synthesizing theorizing on lifestyle movements with theorizing on activist social networks, demonstrating how networks can shift movements between different modes of coordination, from individualistic and everyday to collective and activist.
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