This article analyzes the inaugural addresses of two Korean presidents using mixed methods of social network-oriented and socio-psychological linguistic text analyses. The analyses determined that former President Roh frequently used words relating to international affairs and politics, while current President Lee used rhetoric related to the economic perspective, emphasizing the construction of an advanced nation. The former was popularly known for his progressive (leftwing) policies while the latter emphasized his conservative and neo-liberal political stances during the presidential campaigns. As the first political-message analysis of its kind in Korea, this study has broad implications for inaugural-address research as an analytical tool to help understand not only the relationship between rhetorical substance and style but also the characteristics of presidential administrations’ political and social viewpoints.
Cet article analyse les discours inauguraux de deux présidents Coréens en utilisant une méthode d’analyse mixte: l’analyse textuelle de réseaux sociaux et l’analyse textuelle socio-psychologique. L’analyse démontre que l’ancien président Roh a souvent recours à des termes en relation avec les affaires internationales et la politique, alors que l’actuel président Lee a recours à une rhétorique en relation avec la perspective économique, et insiste sur la nécessité de construire une nation avancée. L’ex-président était connu pour sa politique progressiste (de gauche) alors que l’actuel président a affirmé ses positions conservatrices et néo-libérales pendant la campagne présidentielle. Cette étude, à savoir l’analyse d’un message politique, est la première analyse de ce type en Corée; elle permet de mettre en lumière l’intérêt de la recherche sur les discours inauguraux en tant qu’outil analytique permettant de comprendre non seulement les relations entre contenu du discours et style de rhétorique, mais aussi les visions politiques et sociales qui sous-tendent deux projets présidentiels différents.
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