Data as representations: contextualizing qualitative and quantitative research strategies

Abstract

The opposition between “quantitative” and “qualitative” perspectives in contemporary social science is an organizational limitation that directs discussions of the topic away from the main issue - the adequacy of any kind of data in respect to the phenomena they represent. This is particularly complicated if the phenomena are known to include inherent dynamics, are modifiable by the research encounter, or develop towards new states of existence. It is often assumed that qualitative and quantitative methods are mutually exclusive alternatives within a methodological process that is itself unified. The article shows that quantitative methods are derivates of a qualitative process of investigation, which itself can lead to the construction of inadequate data. The issue of the representativeness of the data - qualitative or quantitative - remains the central unresolved question for the methodology of the social sciences. Errors in representation can be diminished by correction of methods through direct (experiential) access to the phenomena, guided by the researcher's educated intuition.