Given the limitations of existing measures of self-objectification, the purpose of the two studies presented in this article was to develop and validate a new measure of self-objectification, the Self-Objectification Beliefs and Behaviors Scale (SOBBS). In Study 1, a total of 654 women completed an online questionnaire including a pool of items designed to measure self-objectification. The item pool was constructed through focus groups and consultation with subject matter experts. Participants also completed existing measures of self-objectification and related constructs. A subset of participants completed the item pool at a 2-week interval to allow for assessment of test–retest reliability. A 14-item, two-factor measure of self-objectification was derived through exploratory factor analysis. Data provided evidence for the SOBBS’s internal consistency and test–retest reliability as well as its convergent, discriminant, and incremental validity via its relations with interpersonal sexual objectification, body image, disordered eating, and depression. In Study 2, the factor structure of the SOBBS was reevaluated using confirmatory factor analysis and validity was again evaluated; SOBBS scores correlated with public body consciousness, private and public self-consciousness, self-esteem, and sexual functioning. We discuss implications for assessment of self-objectification as part of efforts in prevention and treatment of body image and eating disturbances. We hope the development of a new measure of self-objectification prompts further study of the topic and that increased knowledge about self-objectification allows clinicians and researchers to develop interventions that foster greater resilience against sexual objectification.
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