Abstract
The media’s portrayal of women is often sexually objectifying, and greater exposure to objectifying media is associated with higher levels of self-objectification among young women. One reason why media usage may be associated with self-objectification is because women may be comparing their appearance to others in the media. The present study examined (a) the relationship between the usage of different media types (online social media [Facebook], Internet, television, music videos, and magazines) and self-objectification among young women, (b) whether appearance comparison tendencies in general mediated any observed relationships, and (c) whether appearance comparisons to specific types of women on Facebook (self, family, close friends, distant peers, and celebrities) mediated any relationship between Facebook usage and self-objectification. Female participants (
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