Abstract
This study investigates the motivations and challenges faced by university researchers in Zanzibar when disseminating knowledge. Using a descriptive research design and a mixed-methods approach, data were collected through questionnaires (226 respondents), interviews (6) and focus group discussions (8). Quantitative data were analyzed using the Statistical Package for the Social Sciences and Excel, while qualitative data underwent content analysis. Findings indicate that extrinsic motivations, such as academic recognition, career progression, and institutional support, are more influential than intrinsic ones. Intrinsic motivations vary by age, academic rank, and qualifications, but not by gender. Key challenges include limited institutional support, a lack of dissemination skills, time constraints, low incentives, and teaching burdens. Additionally, poor utilization of institutional repositories and a weak dissemination culture hinder efforts. The study recommends strengthening institutional support, providing skills training, reducing teaching workloads, and enhancing incentives and access to user-friendly publication platforms to encourage greater dissemination.
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