There has been much debate on ‘culturespeak’ and the politics of culture, but the bureaucratic articulation of specific representations of culture has not received much attention. Drawing on ethnographic fieldwork, this article presents a double take on bureaucracy. On the one hand, I focus on the outcome of UNESCO’s bureaucracy: UNESCO promotes an all-inclusive culture perspective for ‘We the Peoples of the United Nations’, but there are limits to tolerance in this culture ideology. On the other hand, I focus on the social and pragmatic adaptation to the bureaucratic field and towards UNESCO’s keywords, as they are embedded with institutional authority in everyday practice. In conclusion, I briefly situate UNESCO’s culture ideology in relation to questions of recognition and redistribution.
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