Abstract
The purpose of this research was to examine the effects of repeated exposure to select musical examples on participants’ preference ratings, and to investigate the potential transfer of preference to similar, but unfamiliar musical examples. A pre-test–post-test nonequivalent control group design was used to assess preference ratings before and after a program of repeated exposure. A second post-test was included to assess preference ratings for similar, but unfamiliar examples, in order to examine the possibility of generalized preference transfer. Participants included undergraduate students enrolled in three sections of a music appreciation course at a large university (
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