This article documents the effect of changing accessibility on rural marketing in two regions of Nigeria over the past two decades and explores the implications for on-and off-road communities. The study indicates that appreciation of local process and diversity is vital for understanding the implications of current transformations.
Get full access to this article
View all access options for this article.
References
1.
Abbott, J.C. (1986). "Building Food Marketing Infrastructure for Economic Development." In World Food Marketing Systems, edited by E. Kaynak. London: Butterworths, pp. 39-53.
2.
Berry, B.J.L. (1967). Geography of Market Centers and Retail Distribution . Englewood Cliffs, NJ: Prentice-Hall .
3.
Bromley, R.J. (1978). "Traditional and Modem Change in the Growth of Systems of Market Centres in Highland Ecuador." In Market Place Trade, edited by R. H. T. Smith. Vancouver: University of British Columbia, pp. 31-47.
4.
Filani, M.O., and P. Richards (1976). "Periodic Market Systems and Rural Development: The Ibarapa Case Study" Savanna, 5 (2): 149-62.
5.
Greenow, L., and V. Muniz (1988). "Market Trade in Decentralized Development: The Case of Cajamarca, Peru." Professional Geographer, 40 (4): 416-427.
6.
Harral, C. (1988). Road Deterioration in Developing Countries: Causes and Remedies. Washington, DC: World Bank.
7.
Hawkins, E.K. (1958). Road Transport in Nigeria. London: Oxford University Press.
8.
Hodder, B.W. (1965). "Distribution of Markets in Yorubaland." Scottish Geographical Magazine, 81 (1): 48-58.
9.
Hodder, B.W., and U.I. Ukwu (1969). Markets in West Africa. Ibadan : Ibadan University Press.
10.
Joy, A., and C.A. Ross (1989). "Marketing and Development in Third World Contexts: An Evaluation and Future Directions" Journal of Macromarketing , 9 (2): 17-31.
11.
Kaynak, E. (1982). Marketing in the Third World. New York: Praeger.
12.
Lipton, M. (1983). "Is Increased Agricultural Marketing Good for the Rural Poor?" Development Research Digest, 10: 55-59.
13.
Nason, R.W., and P.D. White (1981). "The Visions of Charles C. Slater: Social Consequences of Marketing." Journal of Macromarketing, 1 (2): 4-18.
14.
Olsen, J.E., and K.L. Granzin (1990). "Economic Development and Channel Structure: A Multinational Study." Journal of Macromarketing, 10 (2): 61-77.
15.
Porter, G. (1988). "Perspectives on Trade, Mobility and Gender in a Rural Market System: Borno, North-East Nigeria." Tijdschrift voor Economische en Sociale Geografie, 79 (2): 82-92.
16.
—( 1989). "Trade and Inequality in Borno, North-East Nigeria." In Inequality and Development: Case Studies from the Third World, edited by K. Swindell, J. Baba, and M. Mortimore.London: MacMillan, pp. 331-55.
17.
Riverson, J.D.N., and S. Carapetis (1991). Intermediate Means of Transport in Sub-Saharan Africa: Its Potential for Improving Rural Travel and Transport. Washington D.C.: World Bank Technical Paper 161.
18.
Skinner, G.W. (1964). "Marketing and Social Structure in Rural China ." Journal of Asian Studies, 24 (1): 3-43, 195-228-363-99.
19.
Slater, C.C. (1977). "A Theory of Market Processes." In MacroMarketing: Distributive Processes from a Societal Perspective, edited by C. C. Slater. Boulder: Graduate School of Business Administration, University of Colorado , pp. 117-40.
20.
Speece M. (1990). "Evolution of Ethnodominated Marketing Channels: Evidence from Oman and Sudan." Journal of Macromarketing, 10 (2): 78-93.
21.
World Bank (1990). Agricultural Marketing: The World Bank's Experience, 1974-85. Washington, D.C.: the Bank.
