The authors present a review, synthesis and evaluation of the published works on marketing and economic development o ver the last 30 years. Future research directions are also provided.
Get full access to this article
View all access options for this article.
References
1.
Abbott, J. C. (1962), "The Role of Marketing in the Development of Backward Agricultural Economies,"Journal of Farm Economics (May), 349-362.
2.
Abbott, J. C. (1963), "Marketing and Area Development Studies,"in Towards Scientific Marketing, Stephen A. Greyser, ed., Chicago: American Marketing Association, pp. 424-438.
3.
Abbott, J. C. (1967), "Agricultural Marketing Boards in Developing Countries,"American Journal of Agricultural Economics, 49, 705-722.
4.
Abegglen, James C. (1967), "Japan, Incorporated: Government and Business as Partners," in Changing Marketing Systems: Consumer, Corporate and Government Interfaces, Reed Moyer, ed., Washington, DC: American Marketing Association, pp. 228-232.
5.
Anderson, Dole A. (1970), Marketing and Development, the Thailand Experience, East Lansing: Michigan State University.
6.
April, Jay E. , David J. Rogers, Gilbert N. Hersh, and Charles C. Slater (1974), "Consumerism—A Neglected Decision Tool for Solving Nutrition Problems in Developing Countries," in Marketing Systems for Developing Countries, DovIsraeli, Dafna Israeli, and Frank Meissner, eds., New York: John Wiley and Sons, pp. 70-80.
7.
Arndt, J. (1972), "Temporal Lags in Comparative Retailing,"Journal of Marketing, 36 (October), 40-45.
8.
Arndt, J. (1982), "The Conceptual Domain of Marketing: Evaluation of Shelby Hunt's Three Dichotomies Model,"European Journal of Marketing, 16, 27-35.
9.
Barksdale, H. C. and L. M. Anderson (1982a), "Comparative Marketing: A Review of the Literature,"Journal of Macromarketing, 2 (Spring), 57-62.
10.
Barksdale, H. C. and L. M. Anderson (1982b), "Comparative Marketing: A Program for the Future,"Journal of Macromarketing, 2 (Fall), 52-58.
11.
Bartels, R. (1963), Comparative Marketing: Wholesaling in 15 Countries, Homewood, IL: Richard D. Irwin.
12.
Bartels, R. (1976), "Marketing and Economic Development,"In Macromarketing: Distributive Processes from a Societal Perspective, C. Slater, ea., Boulder: University of Colorado, pp. 211-217.
13.
Bartels, R. (1981), Global Development and Marketing, Columbus, OH: Grid Publishing.
14.
Bauer, P. T. (I954), West African 7Tade, Cambridge: Cambridge University Press.
15.
Bennett, P. D. (1967), "Marketing and Public Policy in Latin America," in Changing Marketing Systems: Consumer, Corporate and Government Interfaces, Reed Moyer, ed., Washington, DC: American Marketing Association, pp. 233-238.
16.
Berg, Alan (1970), "Increased Income and Improved Nutrition: A Shibboleth Examined," in Marketing Challenge: Distributing Production in Developing Nations, Martin Kriesberg, ed., Washington, DC: U.S. Department of Agriculture, pp. 41-45.
17.
Boddewyn, J. J. and Stanley C. Hollander (1972), Public Policy Towards Retailing, Lexington, MA: D. C. Heath.
18.
Boyd, Harper W. (1961), "Marketing in Egypt," in The Social Responsibility of Marketing, W. D. Stevens, ed., Chicago: American Marketing Association, pp. 419-424.
19.
Boyd, Harper W. , Richard M. Clewett, and Ralph L. Westfield (1958), "The Marketing Structure of Venezuela,"Journal of Marketing, 22 (April), 391-397.
20.
Breimyer, H. F. (1963), "Functioning of Factor Markets and Economic Development," in Towards Scientific Marketing, Stephen Greyser, ed., Chicago: American Marketing Association, pp. 409-423.
21.
Bretherton, I. S. (1977), "Does Marketing Activity in Mexico Help the Country's Development?" in Macromarketing: Distributive Processes from a Societal Perspective, An Elaboration of Issues, Phillip D. White and Charles C. Slater, eds., Boulder: University of Colorado, pp. 351-364.
22.
Bucklin, L. P. (1975a), "Efficiency in the Retailing and Wholesaling of Food Products,"FAO Expert Consultation on the Development of Food Marketing Systems for Large Urban Areas in Asia, Kuala Lumpur, Malaysia: FAO.
23.
Bucklin, L. P. (1975b), "Training for Improving Food Market Management,"FAO Expert Consultation in the Development of Food Marketing Systems for Large Urban Areas in Asia, Kuala Lumpur, Malaysia: FAO.
24.
Bucklin, L. P. (1975c), "Change Agents in Marketing Development,"FAO Expert Consultation on the Development of Food Marketing Systems for Large Urban Areas in Asia, KualaLumpur, Malaysia: FAO.
25.
Bucklin, L. P. (1976), "Intermediate Technologies for Improving Food Retailing Efficiency in Developing Asian Countries," in Macromarketing: Distributive Processes from a Societal Perspective, Charles Slater, ed., Boulder: University of Colorado, pp. 218-237.
26.
Collins, Norman R. (1963), "The Development of a Coordinated Food Production and Distribution System in Western Europe,"Journal of Farm Economics, 45 (May), 263-272.
27.
Collins, Norman R. and R. H. Holton (1963), "Programming Changes in Marketing,"Kyklos, 16, 123-137.
28.
Cook, Hugh L. (1959), "Market Structures and Economic Development in the Philippines,"Journal of Farm Economics (December), 1316-1322.
29.
Cox, R. (1965), "The Search for Universals in Comparative Studies of Domestic Marketing Systems," in Marketing and Economic Development, P. D. Bennett, ed., Chicago: American Marketing Association, pp. 143-162.
30.
Cranch, Graeme (1974), "Modern Marketing Techniques Applied to Developing Countries," in The Environment for Marketing Management, 3d edition, R. J. Holloway and R. S. Hancock, eds., New York: John Wiley & Sons, pp. 412-416.
31.
Cundiff, E. (1965), "Concepts in Comparative Retailing,"Journal of Marketing, 29 (January), 59-63.
32.
Cundiff, E. (1982), "A Macromarketing Approach to Economic Development,"Journal of Macromarketing, 2 (Spring), 14-19.
33.
Cundiff, E. and M. Hilger (1979), "Marketing and the Product Consumption Thesis in Economic Development," in Macromarketing. Evolution of Thought, George Fisk, Robert Nason, and Phillip D. White, ads., Boulder: University of Colorado, pp. 177-186.
34.
Cunningham, William H. , Russell M. Moore, and Isabella Cunningham (1974), "Urban Markets in Industrializing Countries: The Sao Paulo Experience,"Journal of Marketing, 38 (April), 2-12.
35.
Cunningham, William H. and Shelby D. Hunt (1982), "From the Editor,"Journal of Marketing (Summer), 7-8.
36.
Dahringer, Lee D. (1983), "Public Policy Implications of Reverse Channel Mapping For Lesotho,"Journal of Macromarketing (Spring), 69-75.
37.
Dannehaeuser, N. (1980), "The Role of the Neighborhood Store in Developing Economies: The Case of Dagupan City, Philippines,"Journal of Developing Areas (January), 157-174.
38.
Dannehaeuser, N. (1981), "Evolution and Devolution of Downward Channel Integration in the Philippines,"Economic Development and Cultural Change (April), 584-595.
Dholakia, N. and R. R. Dholakia (1982), "Marketing in the Emerging World Order,"Journal of Macromarketing, 2 (Spring), 47-56.
41.
Dholakia, N. , R. Khurana, L. Bhandari, and M, N. Vora (1979), "On Normative Policy Models in Developing Countries,"Omega International Journal, 7, 359-360.
42.
Dichter, Ernest (1962), "The World Customer,"Harvard Business Review, 40 (July-August), 113-122.
43.
Dixon, D. F. (1981), "Role of Marketing in Early Theories of Economic Development,"Journal of Macromarketing, 1 (Fall), 19-27.
44.
Douglas, S. (1971), "Patterns and Parallels of Marketing Structure in Several Countries,"MSU Business Topics, 19 (Spring), 38-48.
45.
Drucker, Peter (1958), "Marketing and Economic Development,"Journal of Marketing, 22 (January), 251-259.
46.
Elton, W. W. (1967), "The Developing World," in Changing Marketing Systems: Consumer, Corporate and Government Interfaces, Reed Moyer, ed., Washington, DC: American Marketing Association, pp. 242-243.
Etgar, Michael (1983), "A Failure in Marketing Technology Transfer: The Case of Rice Distribution in the Ivory Coast,"Journal of Macromarketing (Spring), 59-68.
49.
Food and Agriculture Organization of the United Nations (1975), Development of Food Marketing Systems for Large Urban Areas, Kuala Lumpur, Malaysia: FAO.
50.
Freedman, Deborah S. (1970), "The Role of the Consumption of Modern Durables in Economic Development,"Economic Development and Cultural Changes (October), 25-48.
51.
Galbraith, J. K. and Richard H. Holton (1955), Marketing Efficiency in Puerto Rico, Cambridge: Harvard University Press.
52.
Garlick, Peter C. (1971), African Traders and Economic Development in Ghana, Oxford: Clarendon Press.
53.
Gerlach, Luther P. (1963), "Traders on Bicycles: A Study of Entrepreneurship and Cultural Change Among the Digo and Duruma of Kenya,"Sociologus, 13.
54.
Glade, W. P. , W. A. Strang, J. G. Udell, and J. E. Littlefield (1970), Marketing in a Developing Nation, Lexington, MA: Heath Lexington Books.
55.
Goertz, Janice (1979), "KETA: A Force Behind Exports,"International Trade Forum, 15 (July/September), 16-20, 27-35.
56.
Goldman, A. (1974), "Outreach of Consumers and Modernization of Urban Food Retailing in Developing Countries,"Journal of Marketing, 38 (October), 8-16.;
57.
Guerin, Joseph R. (1965), "The Introduction of a New Food-Marketing Institution in an Underdeveloped Economy: Supermarkets in Spain,"Food Research Institute, 5, 217-227.
58.
Halper, D. G. (1966), "The Environment for Marketing in Peru,"Journal of Marketing, 30 (July), 42-46.
59.
Hamilton, David (1965), "Marketing Science: Usefulness to the Consumer," in Science in Marketing, George Schwartz, ed., New York: John H. Wiley & Sons, pp. 33-46.
60.
Hansz, James E. and James D. Goodnow (1973), "A Multivariate Classification of Country Market Environments,". in Marketing Education and the Real World and Dynamic Marketing in a Changing World, Boris W. Becker and Helmut Becker, eds., Chicago: American Marketing Association, pp. 191-198.
61.
Harper, M. (1975), "Advertising in a Developing Economy: Opportunity and Responsibility,"European Journal of Marketing, 9, 215-223.
62.
Harrison, Kelly , Donald Henley, Harold Riley, and James Shaffer (1974), Improving Food Marketing Systems in Developing Countries: Experiences From Latin America, East Lansing: Latin American Studies Center, Michigan State University.
63.
Harrison, Kelly , Donald Henley, and Michael Weber (1972), Fomenting Improvements in Food Marketing in Costa Rica, East Lansing: Latin American Studies Center, Michigan State University.
64.
Heldman, Horst (1973), "The Role of Transportation Traffic in the National Economy,"Intereconomies, 11, 343-350.
65.
Henley, Donald S. and R. Vincent Farace (1967), "Consumer Buying and Communication Patterns in Bolivian Urban Food Retailing: A Preliminary Report," in Changing Marketing Systems: Consumer, Corporate and Government Interfaces, Reed Moyer, ed., Washington, DC: American Marketing Association, pp. 191-194.
66.
Hilger, M. (1977), "Theories of the Relationship Between Marketing and Economic Development: Public Policy Implications," in Macromarketing: Distributive Processes From a Societal Perspective, An Elaboration of Issues, Phillip D. White and Charles C. Slater, eds., Boulder: University of Colorado, pp. 333-350.
67.
Hirsch, L. V. (1961), "The Contribution of Marketing to Economic Development—A Generally Neglected Area," in The Social Responsibility of Marketing, W. D. Stevens, ed., Chicago: American Marketing Association, pp. 413-418.
68.
Holton, Richard H. (1953), "Marketing Structure and Economic Development,"Quarterly Journal of Economics, 67 (August), 344-361.
69.
Holton, Richard H. (1980), "How Advertising Achieved Responsibility Among Economics,"Advertising Age, 51 (April 30), 56-64.
70.
Hunt, Lawrence J. (1974), "Marketing Education in Developing Environments," in AMA Combined Proceedings, Ronald C. Curham, ed., Chicago: American Marketing Association, pp. 642-646.
71.
Hunt, Shelby D. (1976), Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus, OH: Grid, Inc.
72.
Jessop, Guy (1979), "Greece: A Nation at the Crossroads,"Marketing (December), 73-77.
73.
Katona, George (1982), "Selling Government Programs,"Journal of Macromarketing, 2 (Fall), 38-42.
74.
Kaynak, E. and S. T. Cavusgil (1982), "The Evolution of Food Retailing Systems: Contrasting the Experience of Developed and Developing Countries,"Journal of the Academy of Marketing Science, 10, 249-267.
75.
Kindleberger, Charles and Bruce Herrick (1977), Economic Development, 3d ed., New York: McGraw-Hill Book Company.
76.
Kirpalani, V. H. (1975), "Opportunities/Problems in the International Transfer of Marketing/Technology to the Third World," in AMA Combined Proceedings, Edward M. Mazze, ed., Chicago: American Marketing Association, pp. 285-288.
77.
Kotler, Philip (1982), "Neglected Areas Demand Attention of Scholars if Marketing Discipline is to Reach Maturation,"Marketing News, 41 (September), 3.
78.
Kriesberg, Martin (1968), "Marketing Food in Developing Nations-Second Phase of the War on Hunger,"Journal of Marketing, 30 (October), 55-60.
79.
Kriesberg, Martin (1974), "Marketing Efficiency in Developing Countries," in Marketing Systems for Developing Countries, Dov Izraeli, Dafna Izraeli, and Frank Meissner, eds., New York: John Wiley and Sons, pp. 18-30.
80.
Lamont, D. (1965), "A Theory of Marketing Development: Mexico," in Marketing and Economic Development, Peter D. Bennett, ed., Chicago: American Marketing Association, pp. 44-45.
81.
Langley, J. and J. Foggin (1980), "Selected Aspects of Economic Development As Related to Distribution,"Survey of Business, 15 (Spring), 30-35.
82.
Layton, R. (1981a), "Trade Flows in Macromarketing Systems, Part I,"Journal of Macromarketing, 1 (Spring), 35-48.
83.
Layton, R. (1981b), "Trade Flows in Macromarketing Systems, Part II,"Journal of Macromarketing, I (Fall), 48-55.
84.
Lele, Uma J. (1971), Food Grain Marketing in India, Ithaca: Cornell University Press.
85.
Lugmanl, Mushtaq , Zahir A. Quraeshi, and Linda Delene (1980), "Marketing in Islamic Countries: A Viewpoint,"MSU Business Topics (Summer), 17-25.
86.
Martin, Lee R. (1959), "Some Marketing Problems in Pakistan and India,"Journal of Farm Economics (December), 1323-1326.
87.
McCarthy, E. J. (1963), "Effective Marketing Institutions for Economic Development," in Towards Scientific Marketing, Stephen A. Greyser, ed., Chicago: American Marketing Association, pp. 393-404.
88.
McNair, Malcom P. (1968), "Marketing and the Social Challenge of Our Times,"A New Measure of Responsibility for Marketing, Keith Cox and Ben M. Enis, eds., Chicago: American Marketing Association.
89.
Mentzer, J. T. and A. C. Samli (1981), "A Model for Marketing in Economic Development,"Columbia Journal of World Business, 16 (Fall), 91-101.
90.
Moyer, R. (1965), Marketing in Economic Development: International Occasional Paper No. 1, East Lansing: Bureau of Business and Economic Research, Michigan State University.
91.
Moyer, R. and S. Hollander (1968), Markets and Marketing in Developing Economies, Homewood, IL: Richard D. Irwin.
92.
Muller-Heumann G. and R. Bohringer (1973), "Stimulating Consumption in the LDCs,"Intereconomics, 11, 344-347.
93.
Myers, K. H. (1963), "Marketing's Role in the Economy," in Towards Scientific Marketing, Stephen A. Greyser, ed., Chicago: American Marketing Association, pp. 355-365.
94.
Myers, K. H. and Orange A. Smalley (1963), "Marketing History and Economic Development,"Business History Review, 33 (Autumn), 387-401.
95.
Nason, R. and P. White (1981), "The Visions of Charles C. Slater: Social Consequences of Marketing,"Journal of Macromarketing, 1 (Fall), 4-18.
96.
Nielsen, Richard P. (1974), "Marketing and Development in LDCs,"Columbia Journal of World Business, 9 (Winter), 46-49.
97.
Oritt, P. and A. Hagan (1977), "Channels of Distribution and Economic Development,"Atlanta Economic Review, 27, 40-44.
98.
Preston, Lee E. (1967), "Market Development and Market Control," in Changing Marketing Systems. Consumer, Corporate and Government Interfaces, Reed Moyer, ed., Washington, DC: American Marketing Association, pp. 223-227.
99.
Preston, Lee E. (1968), "The Commercial Sector and Economic Development," in Markets and Marketing in Developing Economics, Reed Moyer and Stanley Hollander, eds., Home-wood, IL: Richard D. Irwin, pp. 9-23.
100.
Preston, Lee E. (1970), "Marketing Organization and Economic Development: Structure, Products, and Management," in Vertical Marketing Systems, L. P. Bucklin, ed., Glenview, IL: Scott, Foresman and Co., pp. 116-133.
101.
Rae, Ian (1980), "Solving the Chinese Puzzle,"Marketing, 2 (August 27), 24-25.
102.
Riley, Harold (1972), Improving Internal Marketing Systems as Part of National Development Programs, East Lansing: Latin American Studies Center, Michigan State University.
103.
Riley, Harold , Kelly Harrison, Nelson Suarez, James Shaffer, Donald Henley, Donald Larson, Colin Guthrie, and David Lloyd-Clare (1970a), Market Coordination in the Development of The Cauca Valley Region-Colombia, East Lansing: Latin American Area Studies, Michigan State University.
104.
Riley, Harold , Charles Slater, Kelly Harrison, John Wish, John Griggs, Vincent Farace, Jose Santiago,and Idalia Rodriguez (1970b), Food Marketing in the Economic Development of Puerto Rico, East Lansing: Latin American Studies Center, Michigan State University.
105.
Robinson, R. D. (1961), "The Challenge of the Underdeveloped National Market,"Journal of Marketing, 25 (October), 19-25.
106.
Rostow, W. W. (1960), The Stages of Economic Growth, Cambridge: Cambridge University Press.
107.
(1965), "The Concept of a National Market and its Economic Implications," in Marketing and Economic Development, Peter D. Bennett, ed., Chicago: American Marketing Association, pp. 11-20.
108.
Ruttan, Vernon (1969), "Agricultural Product and Factor Markets in Southeast Asia,"Economic Development and Cultural Change, 7 (July).
109.
Samli, A. Coskun (1978), Marketing and Distribution Systems in Eastern Europe, New York: Praeger Publishers.
Sethi, S. Prakash (1971), "Comparative Cluster Analysis for World Markets,"Journal of Marketing Research (August), 348-354.
112.
Shapiro, S. J. (1965), "Comparative Marketing and Economic Development," in Science in Marketing, George Schwartz, ed., New York: John Wiley and Sons, Inc., pp. 398-429.
113.
Sherbini, A. A. (1965), "Marketing in the Industrialization of Underdeveloped Countries,"Journal of Marketing, 29 (January), 28-32.
114.
Slater, C. (1965), "The Role of Food Marketing in Latin American Food Development," in Marketing and Economic Development, Peter D. Bennett, ed., Chicago: American Marketing Association, pp. 30-37.
115.
Slater, C. (1968), "Marketing Process in Developing Latin American Societies,"Journal of Marketing, 32 (July), 50-55.
116.
Slater, C. (1975), "Comparative Marketing and Economic Development," in Science in Marketing, George Schwartz, ed., New York: John Wiley and Sons, Inc., pp. 398-429.
117.
Slater, C. (1976), "A Theory of Market Processes," in Macro-marketing: Distributive Processes from a Societal Perspective, Charles Slater, ed., Boulder: University of Colorado, pp. 117-140.
118.
Slater, C. (1977), "Towards an Operational Theory of Market Processes," in Macromarketing: Distributive Processes from a Societal Perspective, An Elaboration of Issues, Phillip D. White and Charles C. Slater, eds., Boulder: University of Colorado, pp. 115-129.
119.
Slater, C. and Donald Henley (1969a), Market Processes in La Paz, Bolivia, East Lansing: Latin American Studies Center, Michigan State University.
120.
Slater, C. , Harold Riley, Vincent Farace, Kelly Harrison, Ferdinando Neves, Alan Bogatay, Mark Doctoroff, Donald Larson, Robert Nason, and Thomas Webb (1969b), Market Processes in the Recife Area of Northeast Brazil, East Lansing: Latin American Studies Center, Michigan State University.
121.
Taimni, K. K. (1981), "Employment Generation Through Handicraft Co-Operatives: The Indian Experience,"International Labour Review, 120 (July-August), 505-517.
122.
Thomson, John R. (1980), "Foreign Marketers Rush into Sadat's `Open' Arms,"Advertising Age, 51 (August 18), S-2.
123.
United Nations (1985), "Resolution Adopted by the General Assembly 39/248, Consumer Protection" (April 9).
124.
U.S. Department of Agriculture (1972), Improving Marketing Systems in Developing Countries, Washington, DC: U.S. Department of Agriculture.
125.
Wadinambiaratchi, G. (1965), "Channels of Distribution on Developing Economies,"Business Quarterly, 30 (Winter), 74-82.
126.
Weinstein, D. (1976), "Marketing and Communication in Family Planning Programs in Developing Countries," in Marketing Systems for Developing Countries, Dov Izraeli, Dafna Israeli, and Frank Meissner, eds., New York: John Wiley & Sons, pp. 81-93.
127.
Wheatly, John J. and Sadaomi Oshikawa (1979), "Marketing in Japan: Problems and Possibilities for American Business,"Journal of Contemporary Business, 8, 63-79.
128.
Worth, Don (1978), "The Wherein of the Green,"New Englander, 25 (September), 51-52, 54.
129.
Yoshino, M. Y. (1971), The Japanese Marketing System, Cambridge: The MIT Press.
