DadzieKQShethJN (2020), Perspectives on Macromarketing in the African Context: Introduction to the Special Issue, Journal of Macromarketing, 40 (1), 8–12. doi:10.1177/0276146719900363
3.
DalpianPRCda SilveiraTRossiCAV (2015), “One Less Car”: The Collective Initiative Toward Sustainability, Journal of Macromarketing, 35 (1), 99–110. doi:10.1177/0276146714552904
4.
DuffySLaytonRDwyerL (2017), When the Commons call “Enough”, Does Marketing Have an Answer?, Journal of Macromarketing, 37 (3), 268–285. doi:10.1177/0276146717710703
5.
Glavee-GeoRBurkiUBuvikA (2020), Building Trustworthy Relationships with Smallholder(Small-scale) Agro-commodity Suppliers: Insights from the Ghana Cocoa Industry, Journal of Macromarketing, 40 (1), 110–127. doi:10.1177/0276146719900370
6.
GodinhoVVenugopalSSinghSRussellR (2017), When Exchange Logics Collide: Insights from Remote Indigenous Australia, Journal of Macromarketing, 37 (2), 153–166. doi:10.1177/0276146717696893
7.
HenrichJ.HeineS. J.NorenzayanA (2010), The weirdest people in the world?, Behavioral and brain sciences, 33 (2-3), 61–83.
8.
HumphreysA (2014), How is Sustainability Structured? The Discursive Life of Environmentalism, Journal of Macromarketing, 34 (3), 265–281. doi:10.1177/0276146714521238
9.
KleinTALaczniakGR (2020), Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment, Journal of Macromarketing, Published November 2020. doi:10.1177/0276146720968321
10.
McDonaghPProtheroA (2014), Introduction to the Special Issue: Sustainability as Megatrend I, Journal of Macromarketing, 34 (3), 248–252. doi:10.1177/0276146714533341
11.
MengJ (2015), Sustainability: A Framework of Typology Based on Efficiency and Effectiveness, Journal of Macromarketing, 35 (1), 84–98. doi:10.1177/0276146714541128
12.
MitchellR. W.WooliscroftB.HighamJ (2010), Sustainable market orientation: A new approach to managing marketing strategy, Journal of Macromarketing, 30 (2), 160–170.
13.
MittelstaedtJDShultzClifford J.KilbourneWEPetersonM (2014), Sustainability as Megatrend: Two Schools of Macromarketing Thought, Journal of Macromarketing, 34 (3), 253–264. doi:10.1177/0276146713520551
14.
NaderiIStruttonD (2015), I Support Sustainability But Only When Doing So Reflects Fabulously on Me: Can Green Narcissists Be Cultivated?, Journal of Macromarketing, 35 (1), 70–83. doi:10.1177/0276146713516796
15.
Ozdamar ErtekinZAtikD (2015), Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion, Journal of Macromarketing, 35 (1), 53–69. doi:10.1177/0276146714535932
16.
ProtheroAMcDonaghP (2015), Introduction to the Special Issue: Sustainability as Megatrend II, Journal of Macromarketing, 35 (1), 7–10. doi:10.1177/0276146714556818
17.
SamuelAPeattieK (2016), Grounded Theory as a Macromarketing Methodology: Critical Insights from Researching the Marketing Dynamics of Fairtrade Towns, Journal of Macromarketing, 36 (1), 11–26. doi:10.1177/0276146715608920
18.
ShultzClifford J. (2012), Vietnam: Political Economy, Marketing System, Journal of Macromarketing, 32 (1), 7–17. doi:10.1177/0276146711428323
19.
SimkinsTJPetersonM (2016), Assessing the Value of a Societal-Level Sustainability Index for Macromarketing Research, Journal of Macromarketing, 36 (1), 78–95. doi:10.1177/0276146715586834
20.
WooliscroftBGanglmair-WooliscroftA (2018), Growth, Excess and Opportunities: Marketing Systems’ Contributions to Society, Journal of Macromarketing, 38 (4), 355–363. doi:10.1177/0276146718805804
