This preview article introduces the special issue on “China and Chinese Communities” and presents a summary of the articles. Connections are made among the articles to point out the importance of Chinese economic and societal development to macromarketing research. Future research avenues are also discussed. The authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the special issue.
EckhardtGiana M.BengtssonAnders (2010), “A Brief History of Branding in China,” Journal of Macromarketing, 30 (3), 210–21.
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FlurryLaura A.VeeckAnn (2009), “Children’s Relative Influence in Family Decision Making in Urban China,” Journal of Macromarketing, 29 (2), 145–59.
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FowlerAubrey R.GaoJieCarlsonLes (2010), “Public Policy and the Changing Chinese Family in Contemporary China: The Past and Present as Prologue for the Future,” Journal of Macromarketing, 30 (4), 342–53.
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GaoZhihong (2012), “Chinese Grassroots Nationalism and Its Impact on Foreign Brands,” Journal of Macromarketing, 32 (2), 181–92.
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GaoZhihong (2013), “Revisiting the Golden Arches in China: The Chinese Discourse on McDonald’s between 1978 and 2012,” Journal of Macromarketing, 33 (4), 288–305.
GoldmanAriehKriderRobertRamaswamiS. (1999), “The Persistent Competitive Advantage of Traditional Food Retailers In Asia: Wet Markets’ Continued Dominance In Hong Kong,” Journal of Macromarketing, 19 (2), 126–39.
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KaufmanCarol J. (1987), “The Evaluation of Marketing in a Society: The Han Dynasty of Ancient China,” Journal of Macromarketing, 7 (2), 52–64.
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KumarNirmalyaSteenkampJan-BenedictE.M. (2013), Brand Breakout, How Emerging Market Brands Will Go Global. New York: Palgrave, Macmillian.
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LiuFangMurphyJamie (2007), “A Qualitative Study Of Chinese Wine Consumption And Purchasing,” International Journal of Wine Business Research, 19 (2), 98–113.
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LlamasRosaBelkRussell (2011), “Shangri-La: Messing with a Myth,” Journal of Macromarketing, 31 (3), 257–75.
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MengJie (2015), “Sustainability: A Framework of Typology Based on Efficiency and Effectiveness,” Journal of Macromarketing, 35 (1), 84–98.
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NguyenThuc-Doan T.BelkRussell (2012), “Vietnamese Weddings: From Marx to Market,” Journal of Macromarketing, 33 (1), 109–20.
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PolsaPiaFanXiucheng (2011), “Globalization of Local Retailing: Threat or Opportunity? The Case of Food Retailing in Guilin, China,” Journal of Macromarketing, 31 (3), 291–311.
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QuerDiegoClaverEnriqueRiendaLaura (2007), “Business and Management in China: A Review of Empirical Research in Leading International Journals,” Asian Pacific Journal of Management, 24 (3), 359–84.
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QuerDiegoClaverEnriqueRiendaLaura (2010), “Doing Business in China and Performance: A Review of Evidence,” Chinese Management Studies, 4 (1), 37–56.
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ShenkarOded (1994), “The People’s Republic Of China: Raising The Bamboo Screen Through International Management Research,” International Studies of Management and Organization, 24 (1/2), 9–34.
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Sheth JagishN. (2011), “Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices,” Journal of Marketing, 75 (4), 166–82.
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ThomasDana (2007), Deluxe: How Luxury Lost its Luster. London: Penguin Books.
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TsuiAnne S.SchoonhovenClaudia BirdMeyerMarshall W.LauChung-MingMilkovichGeorge T. (2004), “Organization and Management in the Midst of Societal Transformation: The People’s Republic of China,” Organization Science, 15 (2), 133–44.
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VeeckAnnYuHongyanBurnsAlvin C. (2010), “Consumer Risks and New Food Systems in Urban China,” Journal of Macromarketing, 30 (3), 222–37.
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WangJeff J.TianQian (2014), “Consumer Vulnerability and Marketplace Exclusion: A Case of Rural Migrants and Financial Services in China,” Journal of Macromarketing, 34 (1), 45–56.
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YapKenneth B. (2010), “The Impact of Host Country Politics on the Overseas Chinese Family in Singapore,” Journal of Macromarketing, 30 (4), 354–65.
