Abstract

Get full access to this article
View all access options for this article.
References
1.
Boorstin, Daniel J. 1973 . The Americans: The democratic experience. New York: Random House.
2.
Cross, Gary. 2000 . An all-consuming century: Why commercialism won in modern America. New York: Columbia University Press.
3.
Martineau, Pierre. 1958 . Social classes and spending behavior. Journal of Marketing
23 (October): 121 -130.
4.
Nader, Ralph. 1965 . Unsafe at any speed: The designed-in dangers in the American automobile. New York: Grossman.
5.
Robertson, Thomas S. 1970 . Consumer behavior. Glencoe, IL: Scott, Foresman.
6.
Sharp, Harry, and Paul Mott. 1956 . Consumer decisions in the metropolitan family. Journal of Marketing
21 (October): 149 -156.
7.
Smith, Wendell R. 1956 . Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing
21 (July): 7 -7.
8.
Wolgast, Elizabeth H. 1958 . Do husbands or wives make the purchasing decisions. Journal of Marketing
23 (October): 151 -159.
