This paper uses the dual perspective of industrial and occupational employment to develop a multidimensional overview of the regional geography of design in the UK. Previous literature on the economic geography of design, and the creative economy more generally, is reviewed to demonstrate the value of analyses that combine occupational and industrial measurements of employment. An original classification of design occupations and industries is then developed for use in the study based on a conceptualisation of activities that involve elements of design practice. The results indicate that overall UK employment in design-based occupations is larger than in design-based industries, and while still concentrated in London and the greater south east, is more geographically decentralised. Analysis of design occupation-by-industry patterns shows that the structure of the design workforce can vary considerably between regions, and that areas outside London can support healthy levels of design employment through manufacturing and other activities that represent an alternative to a creative industries cluster model. The conclusion discusses the policy implications of these results.
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