AbstractKeywordsadoptiondiffusioninnovationnon-technological innovationsocial innovationGet full access to this articleView all access options for this article.Get accessReferences1. Latour B. ( 2005) Reassembling the Social. Oxford : Oxford University Press.2. Luhmann N. ( 1987) Soziale Systeme. Frankfurt am Main : Suhrkamp.3. Rogers E. ( 2003) Diffusion of Innovations. New York : Free Press.