Opinion-leading media as indicators of a democracy at risk: The press and the rise of National Socialism between 1927 and 1932

Abstract

The rise of National Socialism in the late 1920s and 1930s happened within democratic societies with well-developed media systems. This gives rise to whether an increasingly right-wing press climate aided the emergence of National Socialism. Based on a comparative analysis of post-election reporting in German and Austrian newspapers, this paper argues that changes in the spectrum of opinion-leading media and in the relations both between them and with the opinion-following media can serve as indicators of a democracy at risk. Utilizing sociometric theory, it is hypothesized that in times of severe democratic crisis, the gap between elite-dominated, opinion-leading media and mass newspapers widens; reciprocal orientation among the opinion-leading media is lessened; and, finally, the composition of this group changes in favour of radical political forces. There is empirical evidence for all assumptions, reflecting a growing significance of extreme right-wing positions in the political information environment.