This article explores the economics of audiences and uses this aproach to explore
performance of public service broadcasters (PSBs) in the European Union. It suggests
and applies a method for analysing the contemporary performance of public service
broadcasters using market shares. The study finds that, as a whole, public service
broadcasters are performing better than statistical expectations, that public
service broadcasting is generally maintaining market leadership, and that higher
levels of market share performance are associated with lower levels of governmental
funding.
