The Internet of Things (IoT) enabled technologies to have proliferated due to their abilities to capture and exchange quality information. This empirical study aims to investigate the factors influencing the intention to use IoT services in healthcare by young physicians. An integrated model based on the theory of planned behaviour (TPB) and diffusion of innovations (DOI) theories are drawn upon and analyzed through a Structural Equation Modelling (SEM) with importance-performance map analysis (IPMA). Data were collected through a structured survey questionnaire. The results indicated that behavioural intention to use IoT in healthcare services vastly affected by the attitude and value co-creation. Attitude was found to be a principal determinant followed by the relative advantage towards behavioural intention to use IoT services. The novelty of this empirical study is that the proposed integrated model provides a meaningful application of the young physicians’ intention to use IoT in healthcare in developing countries.
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