New information and computer technologies transform the social interaction and impose new demands for skills and thinking upon media specialists. The aim of this study is to determine the most effective set of information technologies, which can help media specialists develop competencies and thus stay competitive in the labor market. The research methodology is based on the overview of case studies concerning issues such as technology trends, human capital, and talent competitiveness. The qualitative analysis was performed in three phases – overviewing case studies, distinguishing trends and problem-solving. Analyzing data on skill supply and demand, the key skills needed to succeed in the workplace were identified. The results of the three-phase research revealed that the most important competencies needed to be in demand today are technology literacy, stress tolerance, and big data skills. The major finding of this study is that a media specialist needs to focus on learning throughout his life and gain hard and soft skills in the process.
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