Dissemination of information to dairy farmers in Jammu and Kashmir: Developing a web module

Abstract

The Internet is booming with need-based information and communication technologies (ICTs) catering to the needs of a huge number of farmers. For dissemination of scientific dairy practices a need-based Web Module for Scientific Dairy Practices (WMSDP) was developed. A total of 120 farmers from Jammu District and 20 scientists from the Sher-E-Kashmir University of Agricultural Sciences & Technology of Jammu were selected by proportionate random sampling for assessing and prioritizing the information needs of the farmers. Information on healthcare management was highly required by the farmers, followed by information on fodder production and management, general management, nutrition and feeding, and least on breeding and reproduction. The scientists prioritized information on general management as most required, followed by information on healthcare management, breeding and reproduction, nutrition and feeding, and least on fodder production and management. Keeping the information needs of the farmers and priority of the scientists in mind, an interactive IT-enabled web module was developed using the latest Microsoft dot (.) net technology. The perceived utility of WMSDP was calculated based on six indicators and the overall perceived utility score was found to be 11.18 out of 12.00. ICT tools like WMSDP can be an excellent medium for dissemination of required information to the farmers.

Keywords

animal health dairy web module

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