An experiment in online business information retrieval was conducted within a small
firm. The objective was to test the performance of online business information
retrieval in a real business environment. It was found that, despite being
handicapped by lack of end-user training and experience, the online service scored
well against the manual alternative. The results of this experiment have wider
implications for researchers, policy makers, online hosts and business end-users.
Get full access to this article
View all access options for this article.
References
1.
1 Financial Times. Tuesday October 27 1992, page 17-17.
2.
2 Small and medium-sized enterprise policy in the European
Community.
Research institute for small and medium-sized business
. Financial Times. Tuesday November 3 1992, page 13-13.
3.
3
Poynder, Richard
.
Online vendors’ strategies for reaching the end user: FT PROFILE
. Online Review, vol. 16, no. 3, 1992.
4.
4
Poynder, Richard
.
Online vendors’ strategies for reaching the end-user: Data-Star
. Online Review, vol. 16, no. 5, 1992.
5.
5
Cornick, Donna
. Being an end-user is not for everyone. Online,
March 1989, pages 49-54.
6.
6 Do end-users really exist? You bet they do. Letters to the
editor. Online, March 1990, page 6-6.
8
East, H.
and
Vogel, S.Indicators and revenues of database production and hosting in the United Kingdom
. Journal of Information Science, vol. 18,
1992, pages
241-249
.
