We are in the new age of AI disruption and uncertainty and if we do not create a transformation in corporate culture, our business will be in chaos. Customers prefer smart homes, smart workplaces, smart friends, and most importantly, smart bosses. Customers also experience interaction with technology more intuitive, innovative, and enjoyable. Organizations need to analyze these new needs of customers and adapt their corporate culture in-house to these new needs in order to better meet customers’ emerging needs. Creating a design thinking culture is what today’s organizations need to better manage knowledge and understand what delights customers more as organizations build customer.
Bender-SalazarR (2023) Design thinking as an effective method for problem-setting and needfinding for entrepreneurial teams addressing wicked problems. Journal of Innovation and Entrepreneurship12(1): 1–23. DOI: 10.1186/s13731-023-00291-2.
2.
CalcetasPMurreeB (2023) Innovation and effectiveness through diversity. In: Proceedings of the Canadian Society of Civil Engineering Annual Conference 2021. CSCE 2021. Lecture Notes in Civil Engineering. Singapore: Springer, Vol. 247. DOI: 10.1007/978-981-19-0968-9_49.
3.
DunneD (2018) Implementing design thinking in organizations: an exploratory study. Journal of Organ Dysfunction7(1): 1–16. DOI: 10.1186/s41469-018-0040-7.
4.
DurrahO (2022) Do we need friendship in the workplace? The effect on innovative behavior and mediating role of psychological safety. Current Psychology42(3): 1–14. DOI: 10.1007/s12144-022-03949-4.
5.
HsiaoHCChangJCChenSC (2014) The influence of support for innovation on organizational innovation: taking organizational learning as a mediator. The Asia-Pacific Education Researcher23(3): 463–472. DOI: 10.1007/s40299-013-0121-x.
6.
HumanSWatkinsR (2022) Needs and artificial intelligence. AI and Ethics3(1): 811–826. DOI: 10.1007/s43681-022-00206-z.
7.
KnightEDaymondJParoutisS (2020) Design-led strategy: how to bring design thinking into the art of strategic management. California Management Review62(2): 30–52. DOI: 10.1177/0008125619897594.
MakowskiPT (2022) Routines: towards the complexity of organizational intentionality. Review of Philosophy and Psychology13(4): 1059–1080. DOI: 10.1007/s13164-021-00566-1.
10.
McClintockAHFainstadT (2022) Growth, engagement, and belonging in the clinical learning environment: the role of psychological safety and the work ahead. Journal of General Internal Medicine37(3): 2291–2296. DOI: 10.1007/s11606-022-07493-6.
11.
MuciriN (2023) Case study: Tesla - design thinking driving the electric Vehicle revolution. Avaialable at: https://www.linkedin.com/pulse/case-study-tesla-design-thinking-driving-electric-vehicle-muciri.
VanGronigenBABailesLPSaylorML (2022) Stuck in this wheel”: the use of design thinking for change in educational organizations. Journal of Educational Change24(4): 1–27. DOI: 10.1007/s10833-022-09462-6.
