Social media for company research

Abstract

Knowing the best social sources for company information, and what you can expect to find in those sources, will complement your ‘traditional’ information search and help you paint a richer picture of a company and its strategy. In this article, the author examines three of the top social tools for company information: LinkedIn, Facebook and YouTube. By searching for the same company through all three tools, the author illustrates the unique company information available from each tool.