Previous research has shown that enthusiastic responses to personal good news are associated with positive relationship qualities, whereas more muted or ambivalent responses tend to have negative effects on relationships. This process, called capitalization, has been studied almost exclusively in Western cultures. The present research examined capitalization in three East Asian cultural groups (Mainland China, Hong Kong, and Taiwan), as well as in the United States. Whereas enthusiastic responses were associated with positive relationship outcomes in all groups, muted and critical responses showed significant moderation by culture. In three North American samples, these responses were negatively associated with relationship qualities. However, muted and critical responses revealed strong and positive correlations with relationship outcomes in Mainland China, non-significant associations in Hong Kong, and significant negative (but still weaker than in North America) associations in Taiwan. These findings point to the importance of examining relationship processes in the context of culture.
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