Transcripts from radio broadcasts that aired in pre-, early-, and late-genocide Rwanda were content analyzed from a social identity theory perspective to examine whether language use was consistent with theoretical predictions. The data yielded by these analyses (N = 59) are noteworthy because the broadcasters on this station were eventually charged with war crimes for inciting and endorsing the violence between the Hutu and Tutsi ethnic groups. The results from this study found that the transcripts contained language in support of theory such that the Tutsi out-group was increasingly dehumanized as the conflict escalated, the Tutsi were blamed for their fate—while the Hutu were presented as victims of the violence, and an overt prejudice that was initially directed at Tutsi rebel group grew to include all Tutsi people near the end of this conflict. These data provide compelling support for the communication processes that arise within intergroup conflict situations and support the continued application of social identity theory to real-world situations.
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