It is argued in this article that to develop richer models and more effective
pedagogical tools, studies exploring the relationship between mass media and young
people need to foreground media use in the context of young peoples'
daily lives, as well as in the context of more broad social and political issues
that shape how specific media forms are constructed, deployed, and taken up by young
people. Focusing primarily on major trends of the media effects tradition, the
dominant paradigm among social scientists, this article surveys and assesses four
key themes of effects research concerning adolescents: heavy media consumption,
media violence, sexuality, and media and young women. Recent research developments
concerning young people and new or digital media forms also are considered, and
arguments about media and youth culture from a political economy perspective are
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