Advertising and the Growth of Minority Markets and Media

Alligood, Doug. (1987, March). BBD&O Vice-President Special Markets, interview with author.

Balkan, Carlos, D. (1988, December). "The Hispanic Market's Leading Indicators," Hispanic Business. pp. 26-28

. Bernstein, Sid. (1988, October 16). "Our Lost Melting Pot," Advertising Age, p. 16

. Bouvier, Leon, F. , and Cary B. Davis. (1982, August). The Future Racial Composition of the United States. Demographic Information Services Center of the Population Reference Bureau.

"Black Broadcast: The Market; The Station Scene," Television/Radio Age, (1988, March). pp. A-1—A-22

. "Cultural Kaleidoscope: Multiplying Your Message through the Ethnic Media," (1989, March 22), Conference Materials, Public Relations Association of Southern California Colleges, University of La Verne. "Ethnic Print, Broadcast Media," Media Watch, (1988, August 16).

Fitch , Ed. (1989a, January 30). "Hispanic Leader Sets Print Revolution," Advertising Age . pp.1, 89.

Fitch , Ed. (1989b, January 30). "Publisher Gives New Print Image," Advertising Age .

Freeman, Laurie. (1988a, October 10). "Black Broadcasters Rap Mac, GF," Advertising Age. p. 45.

Freeman, Laurie. (1988b, September 26). "P&G Eyes Show for Blacks," Advertising Age. p. 53

Gutiérrez, Félix. 1988, June 8). "U.S. Advertisers Target Asian-American Communities," Asahi Evening News. Tokyo , p. 5.

Gutiérrez, Félix. (1987). "Marketing the News in Third World America," Gannett Center Journal, Spring, pp. 88-96

. Gutiérrez, Félix. (1985, December 19). "Boom in Spanish-Language Advertising Stirs Division," The Kansas City Star. p. 3E

. Gutiérrez, Félix. (1986a, May 25). "Hispanic Media on a Roll in LA," The Fresno Bee. p. A4

. Gutiérrez, Félix. (1986b, July 4). "Through a Different Golden Door," Star-News. Pasadena, California .

Kasarda, John D. (1984, November). "Hispanics and City Change," American Demographics. pp. 25-29

. Kem, Richard. (1988, May). "The Asian Market: Too Good to Be True?" Sales & Marketing Management. pp. 38-42

. LaBrie, Henry G. (1986). "The Black Press: Searching for a Focus and a Future," in Michael Emery and Ted Curtis Smythe, Readings in Mass Communication. Dubuque (Iowa): Wm. C. Brown, pp. 140-146.

Mathews, Jay. (1989, January 3). "U.S. Mass Media Building Bridges to Bilingualism," Washington Post

. "Non-Anglo Majority Projected for U.S. by 2080," Public Management. (1983). p. 17

. "Print Settles on Sales Rep, " Advertising Age . (1988, December 16). p. 18

. The Los Angeles Market (1988). Los Angeles Times Marketing Research Department

Rosenstiel, Thomas B. (1987, November 9). "L.A. Papers Speak a New Language," Los Angeles Times. p. 1, 19

. "Special Report: Marketing to Hispanics," Advertising Age . (1988, September 26). pp. S-1-S26

. Terrazas, Silvestre. (1920, September 16). "How to Advertise Among Mexicans," La Patria. pp. 50-51

. Toro, Manuel. (1989, March 29). President, National Association of Hispanic Publications, telephone interview with author.

"What Does the Census Show? Looking Ahead and Looking Back," Public Opinion. (1981, August/September). pp.15-16

. Williams, Jerome D. and William J. Qualls. (1987). "Exploring New Dimensions for Segmenting Minority Consumers: Yuppies, Buppies, and Chuppies and the Intensity of Ethnic Identification," Paper presented at the American Marketing Association Cultural and Subcultural Conference II Chicago: DePaul University, December 7-8.

Wilson, Clint and Félix Gutiérrez. (1985). "Racial Diversity in a Land of Immigrants," in Minorities and the Media: Diversity and the End of Mass Communication. Beverly Hills: Sage Publications, pp 13-29.