Abstract
How do relatively low-power, role-constrained actors break through their constraints in a highly institutionalized environment? Examining the experience of Japanese middle-class housewives involved in a social enterprise, we developed a model of emergent identity work which outlines how actors who enacted their role values in new domains triggered a process of learning and sensemaking which led to spiralling cycles of role boundary expansion. In this process, facilitated by an enabling collective, actors not only changed their own self-concept (internal identity work) but also, through external identity work, changed others’ conceptions of their institutionally prescribed roles.
Get full access to this article
View all access options for this article.
