Digital disconnective practice: Online platform migration and technology non-use in the age of emerging social media and polarized societies

Abstract

This Crosscurrent notes the rising phenomenon of online platform migration and technology non-use, fueled by the emergence of new social media platforms and increasing societal polarization. As platforms such as X (formerly Twitter) and Meta face backlash over issues such as misinformation, fact-checking, conspiracy theories, and toxic discourse, alternatives like BlueSky, Mastodon, and Threads are attracting users. Revisiting the concept of platform migration and disconnective practice, this Crosscurrent contribution highlights both temporary and permanent shifts, exploring motivations through the lens of push-pull theory, including dissatisfaction with platform policies, peer influence, and the pursuit of safer, more inclusive digital spaces. I contend that migration extends beyond individuals to entire communities, reshaping social connections and digital ecosystems. In addition, while migration and disconnection may be related, they remain distinct concepts within the broader study of disconnection in our hyper-connected, globalized society. By studying platform migration as both a personal and collective act, this Crosscurrent underscores the need for interdisciplinary scholarship to understand its societal impact and implications for the future of online discourse.