Virtual reality and celebrity humanitarianism: Rashida Jones in Lebanon

Abstract

The paper brings together two segments of contemporary humanitarian practice – celebrity advocacy and virtual reality (VR) – in order to more fully comprehend the relationship between emergent technologies and humanitarian advocacy efforts. Numerous VR documentaries intended to immerse audiences into the full experience of “distant suffering” have been crafted for audiences in the global North. Between 2015 and 2019, the United Nations invested in at least 21 VR documentaries covering crisis situations around the world. VR’s popularity is premised on the promise of bringing spectators and “distant sufferers” together through immersive experiences. Performances of humanitarian advocacy use traditional representational tools of Western humanitarian discourse. This leads to the question whether advocacy efforts using immersive VR flatten real and material differences that exist between sufferers and spectators in safe zones through the “illusion of co-suffering”? To what extent do such experiences risk “improper distance” by translating the irreducible alterity of other lives into familiar terms?

Keywords

celebrity studies emergent technology humanitarian communication refugee studies virtual reality visual culture

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