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Abstract

I respond to the recent article in the Journal of Management by Priem, Li, and Carr titled “Insights and New Directions From Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research.” Priem et al. argue that demand-side research can provide understandings of firm activity that research focusing on other aspects of the firm’s value chain cannot. I highlight what I believe are issues that, if addressed, can promote the contribution of demand-side studies to macro-management research.

Keywords

demand-side research entrepreneurship innovation knowledge management

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Demand-Side Research’s Role in Macro-Management

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