Entrepreneurs looking to exploit market opportunities and create economic value must concern themselves with both value creation and value appropriation. In this context, entrepreneurs face an unusual challenge; they must accomplish these two tasks before the economic value of the market opportunity is known, even probabilistically. The purpose of this article is to describe how entrepreneurs in these settings organize a firm to solve their resource coordination and profit appropriation problems. Three different ways of organizing firms in these settings are examined, and their implications for research in entrepreneurship and other fields are discussed.
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