Positive Stereotype Validation: The Bolstering Effects of Activating Positive Stereotypes After Intellectual Performance

Abstract

Past research has found that members of stigmatized groups may feel more certain of poor performance when negative stereotypes are made accessible after finishing a task (i.e., stereotype validation). However, no research to date has identified the potential effects of activating positive stereotypes after performance. Based on past research and theory, we hypothesized that such positive stereotype validation may serve to bolster—rather than hinder—important beliefs related to one’s abilities and future task performance. Across three studies, the accessibility of positive group stereotypes was manipulated after participants completed an initial test on a topic. Consistent with predictions, the activation of positive, self-relevant stereotypes after the initial test was found to increase how certain participants were that they performed well on it. Furthermore, these increases in evaluative certainty predicted more positive ability beliefs, higher expectations for future performance, and better performance on a follow-up test that participants completed.