The Interpersonal Consequences of Processing Ease

Abstract

Existing theories of prejudice formation focus primarily on the contents of social cognition (stereotypes, emotions) as laying the foundation for interpersonal animus. However, recent studies have revealed that experiential cues associated with the process of social cognition may also fuel prejudice. In particular, fluency—the metacognitive ease or difficulty of processing a stimulus—has emerged as an important factor contributing to prejudice. Across diverse operational definitions and at various levels of analysis, fluent processing is associated with positive social evaluations whereas disfluent processing is associated with negative social evaluations. Here, we review this burgeoning literature and highlight continued knowledge gaps to guide the next wave of research on the social consequences of fluency.