Three studies examined the implications of nationalistic ideologies and exposure to the U.S. flag for the activation of egalitarian concepts and outgroup hostility. Study 1 demonstrated that subliminal exposure to the U.S. flag activated participants' egalitarian concepts. In Study 2, highly nationalistic participants who were exposed to the U.S. flag reported less hostility than did those not exposed to the flag, whereas the flag did not influence the hostility of participants low in nationalism. Study 3 demonstrated that for participants high in nationalism, greater activation of egalitarian concepts on subliminal exposure to the U.S. flag was associated with less hostility toward Arabs and Muslims in the presence of the U.S. flag. The theoretical and practical implications of these findings are discussed.
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