China’s social credit system (SCS) formalizes reputational regulation, thereby challenging traditional remedial paths. It adds trust assessments and their dissemination to the regulatory repertoire of Chinese state agencies across all realms. This use of adverse publicity, however, entails the loss of the agency’s control over the scope and intensity of the punishment as the punitive action is realized by information recipients, rather than the agency itself. Traditional legal controls are not fit for shaming. We map how the SCS innovates public regulation by implementing a strategy for regulatory shaming from the central level. In a second step, we discuss its consequences, specifically, how undue damages are remedied. Legal remedies for social credit shaming measures are regularly denied, as their position in the law is unclear. Other existing remedial channels likewise do not consider the particularities of shame sanctions such as irreversibility. Social credit reputational regulation might best be controlled by formulating an agency practice that retains control over the scope of punishment.
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