While sector distinction debates often re-emerge during periods of cultural and institutional upheaval, none have considered an identity-orientation perspective. Identity orientation is a natural domain in which to address these debates as it considers the individualistic, relational, and collectivistic foundations of organizations. This study explores whether organizational members across sectors view their organization’s identity orientation differently. Findings suggest that member perceptions of identity orientation are significantly different across sectors and align with traditional sector values and motivations. However, no one sector can be defined solely as individualistic, relational, or collectivistic. These findings are discussed and future research paths laid out.
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