Abstract
The federal funds allocated to Brazilian public television are insufficient for its adequate maintenance and could be increased. Instead of advertising on public television, which was the flagship of the Brazilian public communication system, the Lula and Rousseff administrations turned to private broadcasting systems in the hope of co-opting them. In addition to robbing public television of critical funding, this proved a political mistake when TV Globo became one of their harshest critics.
Os recursos federais direcionados ao sistema público de TV brasileiro são insuficientes para sua manutenção adequada e poderiam, portanto, ser ampliados. Ao invés de fazer propaganda na televisão pública, que a propósito fora a bandeira do sistema público de comunicação, as administrações Lula e Rousseff voltaram-se para o setor privado de comunicação, na esperança de nela fazer aliados. Além de reduzirem os recursos críticos para a TV pública, essa estratégia provou-se um erro político quando a TV Globo tornou-se um de seus críticos mais crueis.
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