Research in public opinion and political communication indicates that those who hold viewpoints that are in the minority may be more hesitant to express their opinion when compared to those in the majority. Gauging hesitation through response latencies has been put forth as a measure of the internalization of majority pressure. In a laboratory setting, participants are asked to offer simple judgments (e.g., “like” or “dislike”) for various digitized images of both political and nonpolitical persons, things, and ideas. Responses are recorded and categorized according to majority or minority status and then analyzed at both the subject and the object level in an attempt to better understand the link between the climate of opinion and response hesitancy. Overall, those in the minority take longer to offer “like” or “dislike” responses when compared to those in the majority. This relationship is positively correlated with the size of the majority. Furthermore, individual differences are found to moderate the minority slowness effect (MSE). The effect is also found to be stronger for political objects when compared to nonpolitical objects.
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