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Abstract

The criteria for successful health care public relations mirror those of the practice of good medicine. Experience shows that effective health care public relations is: evidence based, expert driven, micro-focused, issue-oriented, patient empowering, and noncommercial. Each of these insights will be discussed in detail.

Keywords

Public relations Health care Reporters Media

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References

Occasional Notes: Importance of the Lay Press in the Transmission of Medical Knowledge to the Scientific Community. N Eng J Med. 1991;325: 1180–1183.

Good Health Care Public Relations Mirrors the Practice of Good Medicine

Abstract

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