Abstract
Understanding the criteria journalists use when deciding whether something is newsworthy provides insights into what toxico-logical data and risk-related information gets reported. Although the criteria are common to all media, the level of depth in reporting varies, based on the type of media outlet involved—ranging from daily, general circulation newspapers to the specialized media, including on-line publications. This paper addresses five aspects of the media's perspective on toxicology, risk, and the law. The following questions are addressed. What makes something newsworthy? What is the role of the media in toxicology, risk, and the law? What are common barriers to getting toxicology news reported? What are some potential solutions for overcoming these barriers? What are some take-home tips that toxicologists could use to strengthen their relationships with journalists?