Data collected from surveys, opinion polls, and focus groups can be valuable to many groups involved in the development, marketing, promoting, and regulating of biopharma products. To be valuable, however, certain standard processes must be used and reported in a manuscript based on the work. Often data collection and analyses are not adequate, and interpretations of the findings are overextended to groups not surveyed. Examples of potential problems and solutions to problems in reporting results of surveys, polls, and focus groups provide writers with guidelines on how to strengthen their manuscripts.
