Abstract
British Columbia (BC), Canada, has unique regulations for sales of alcohol in off-premise establishments where both government (n = 199) and privately controlled stores (n = 977) sell all types of off-premise alcoholic beverages. The purpose of this study is to compare the different marketing approaches of government and private stores and examine how their sales vary in relation to demographic characteristics within the regions that they operate. Data was collected for 89 geographic areas of
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